M Collective is a Concept Store where Innovative and Emerging Lifestyle Designers present their products to customers interested in an exclusive, innovative and selected proposal, moderately priced to reflect the Real Value of the products.

M Collective aims to satisfy new market needs and create a new relationship between designers and consumers thanks to:
- a proposal of more than 300 brands in the fashion, design and lifestyle industries;
- a sensorial experience in a centrally located, innovative and streamlined store where the collections are organized by state of mind;
- a network of creatives, designers and bloggers that choose the collections and approve the outfits;
- with a true multi-channel experience throgh a web, mobile and digital journey to be enjoyed even in the store;
- a “groundbreaking” digital experience in store thanks to 13 Interactive tables and touch screens that allow the clients to get to know the story of each designer, have informations about the products (size, colours, etc.) and receive a proposal for a personalized outfit.

“I’m You” is the mission statement of M Collective, where the client is the center of the experience.